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April 12, 2005
Contact: John Wilson, Student Senate, (785) 864-3710.

Author to speak at KU, says fine arts degree to be more valuable than MBA


LAWRENCE -- The hottest credential in the business world is not the MBA but the MFA, says best-selling business author Daniel Pink. He will speak at 6:30 p.m. April 14 at the University of Kansas.

Pink is the author of "A Whole New Mind: Moving from the Information Age to the Conceptual Age," which says the economy is shifting to favor the more artistic right-brain thinkers who earn master of fine arts degrees instead of business degrees.

" We are moving from an economy and society built on the logical, linear, computerlike capabilities of the Information Age to an economy and society built on the inventive, empathetic, big-picture capabilities of ... the Conceptual Age," Pink says. "Artists, inventors, designers, storytellers, caregivers, consolers, big-picture thinkers will now reap society's richest rewards."

Pink says corporations are hiring fewer MBA graduates now than a decade ago and recruiters have begun visiting the top arts schools instead.

Pink's lecture, "Why Right-Brainers Will Rule the Future," will be in the Spahr Engineering Classroom, 2 Eaton Hall, 15th and Naismith Drive. A book signing will follow the speech, which is free and open to the public. His visit is sponsored by the KU Student Senate, KU Bookstores, Oread Book Shop, the School of Fine Arts, the Department of Design and KU Prototype, a student graphic art organization.

Pink's articles on technology, economic transformation and the future have appeared in the New York Times, Washington Post, New Republic and Salon, among other publications. Pink also wrote the best-selling business book "Free Agent Nation." A former chief speech writer for Vice President Al Gore, Pink holds a bachelor's degree in linguistics from Northwestern University and a law degree from Yale University, though he has never practiced law.

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