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KU News Release

May 16, 2005
Contact: David Johnston, director of marketing, (785) 864-8871.

KU invites public to view, comment on finalists for new visual identity logo


LAWRENCE -- The University of Kansas is inviting the public today to go online to view and comment about four designs being considered as a new symbol for the university.

The Jayhawk mascot and the university's historic seal will not be changed. However, the university is seeking to adopt a logo to establish a universitywide visual identity as part of its integrated marketing plan.
Starting today for the next two weeks the public may visit www.ur.ku.edu/marketing to read about the visual identity process and the four final design choices developed by a universitywide committee and its consultant, LandreyMorrow Inc.

" The new symbol will need to communicate KU's tradition of academic excellence, while representing all of the activity that occurs at a leading public research institution. It must be something that all Jayhawks can be proud of," said David Johnston, KU director of marketing. "Our research indicates that a new symbol is needed to fill the gap between the beloved and fun Jayhawk and the university's very formal seal."

A university senior administrative team, led by Chancellor Hemenway, will choose the new symbol in June. New visual identity standards for the university will be implemented in August.

The university earlier this year designated royal blue KU (PMS 293) as the official KU blue along with crimson as the univerity's official colors.

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The University of Kansas is a major comprehensive research and teaching university. University Relations is the central public relations office for KU's Lawrence campus.

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