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May 2, 2005
Contact: Bill Tsutsui, KU Center for East Asian Studies, (785) 864-9435

KU, Japanese trade group to focus on branding, economic change May 4


LAWRENCE -- To help Kansans and Missourians understand the opportunities and challenges of economic change in East Asia, leading experts from Japan and the United States will present the symposium "Viewpoint Japan: Branding, the Economy and the Ways of Today" Wednesday, May 4, at the University of Kansas.

The Japan External Trade Organization (JETRO Chicago) is presenting the two-hour symposium for the business community, government officials, educators, students and area residents who want to learn about the opportunities for entrepreneurship, marketing strategies for American firms and the implications of economic reform in Japan today.

The event, from 8:30 to 10:30 a.m. in the Malott Room of the Kansas Union, is free and open to the public. Registration is required. Contact David Peterson at (312) 832-6024 or david_peterson@jetro.go.jp. Online registration is available at www.jetro.org/viewpointjapan.

Diana Carlin, dean of the KU Graduate School and Office of International Programs, will open the program.

Jill Kleinberg, KU associate professor of business, and William Tsutsui, KU associate professor of history, will serve as commentator and moderator for the panel of experts.

Panelists will include:

- Takashi Tsuchiya, chief executive director, JETRO Chicago
- Arthur Alexander, visiting professor, Georgetown University, and former president, Japan Economic Institute
- Ken G. Kabira, senior vice president and chief marketing officer, National –Louis University in Chicago, and former marketing executive for Kellogg's Japan and McDonald's Japan

The Chicago Office of the Japan External Trade Organization, KU's Center for East Asian Studies, KU's Center for International Business Education and Research, and KU's Office of International Programs sponsor the symposium.

JETRO, a nonprofit, Japanese government-supported organization dedicated to promoting mutually beneficial trade and economic relationships between Japan and other nations, is the official trade organization of Japan and has a 46-year history of bringing Japanese and American companies together. JETRO Chicago provides services to companies and organizations in 11 Midwestern states: Illinois, Indiana, Iowa, Wisconsin, Michigan, Missouri, Kansas, North Dakota, South Dakota, Minnesota and Iowa.

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The University of Kansas is a major comprehensive research and teaching university. University Relations is the central public relations office for KU's Lawrence campus.

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