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University Relations

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June 6, 2006
Contact: Justin Lueger, School of Business, (785) 864-9540.

KU School of Business presents professors with Distinguished Alumni Awards

V. Parker Lessig and H. Joseph Reitz

V. Parker Lessig and H. Joseph Reitz

LAWRENCE — Two University of Kansas professors in the School of Business have been honored with Distinguished Alumni Awards. The awards represent the highest achievement for alumni of the school.

V. Parker Lessig and H. Joseph Reitz are the 2006 recipients of the award. They were chosen from the nominations of other alumni and the school’s board of advisers and nominated based on their leadership, business contributions and service to their communities and the school. During last month’s commencement ceremony, the school presented Lessig and Reitz with their awards. They joined 36 other business alumni who have been named Distinguished Alumni.

Lessig earned his bachelor’s and master’s degrees from KU and was the first person to complete a doctorate in business at KU. His dissertation won the prestigious American Marketing Association Doctoral Dissertation Competition, which recognizes the best marketing doctoral dissertation of the year.

Lessig’s first teaching position was at Washington State University, but after two years he returned to KU as an associate professor in 1972. Four years later he was promoted to full professor and in 1986 Lessig received the Pinet Distinguished Teaching Professorship — a title he still holds today.

Lessig has had more than 60 articles and papers published in major scholarly journals. His teaching and research areas include marketing segmentation, marketing strategy, marketing research and global marketing. He has held numerous administrative positions in the school including associate dean for research, director of graduate studies and director of undergraduate programs.

Lessig’s service to the community includes work with the Boy Scouts of America. He has been recognized by the National Eagle Scout Association for Distinguished Service as a Scoutmaster and was presented the Silver Beaver Award by Heart of America Council and the National Council of the Boy Scouts of America for Distinguished Service to Youth.

Reitz graduated from the KU School of Business with honors in 1960. He served as an artillery officer in the United States Marine Corps and later earned a master’s degree from Indiana University. He earned his doctorate from the Massachusetts Institute of Technology in 1966.

Reitz served on the faculties of Indiana University, Georgia Institute of Technology, the University of Florida and the University of Innsbruck (Austria). He was named Teacher of the Year at Florida and Educator of the Year at KU.

With University Distinguished Professor of Philosophy Richard DeGeorge, Reitz founded the International Center for Ethics in Business in 1991. He has written five books and numerous articles in management, ethics and human behavior in organizations.

Reitz has served as faculty adviser for the Homeless Coalition, Justice for All and KU Students for Life. He is president of Douglas County Kansans for Life and serves on the Board of Midwest Student Ministries.

For more information, visit the School of Business Web site at or call (785) 864-3795.


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