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KU News Release

April 13, 2009
Contact: Mike Krings, University Relations, (785) 864-8858.

KU professor to speak about social media at Governorís Public Health Conference

David D. Perlmutter

LAWRENCE — David D. Perlmutter, professor of journalism at the University of Kansas, will make two presentations at the Governor’s Public Health Conference in Wichita, addressing how social media can affect the world of health care.

At 1 p.m. Wednesday, April 22, Perlmutter will lead a breakout session titled “Marketing Health Information: The Challenge of Online Social-Interactive Media.” The presentation details how social media sites such as Facebook, YouTube, MySpace and Twitter have changed the rules on distributing public health information for health care workers in small or rural clinics. He will discuss building and maintaining audiences in an online world of short attention spans and ethical issues for health care practitioners using social media or encountering patients who use them. Patient privacy, anonymous accusations, misdiagnoses by proxy and a “Hippocratic Oath for medical bloggers” are among his topics.

Perlmutter also will deliver the keynote address “How to Tell the Story of Your Success Via Online Social-Interactive Media” at 2:30 p.m. that day. The presentation focuses on how health care practitioners can stand out in the crowded social-interactive world. He will discuss how public health information distributors can create distinctive brands that get attention from the media and online-searching individuals.

The presentations are open to the public, and Perlmutter will be available to speak to media after his presentation.

Perlmutter is the author of five books and editor of two others, including “Blogwars,” an examination of the history of blogs and their effects on politics. He writes his own blog at policybyblog.squarespace.com.

The conference, titled “Kansas: A Great Environment for Growing Healthy Families,” will take place April 20-22 at the Wichita Marriott Hotel. Major sponsors are the Kansas Department of Health and Environment, Bureau of Family Health, Maternal and Child Health Program, Kansas Public Health Association and Wichita State University.

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The University of Kansas is a major comprehensive research and teaching university. University Relations is the central public relations office for KU's Lawrence campus.

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