KU News Release


Jan. 4, 2010
Contact: Robert Basow, William Allen White School of Journalism and Mass Communications, (785) 864-7633

Journalism students recommend ways to 'green' KU

LAWRENCE — University of Kansas journalism students have developed comprehensive marketing campaigns aimed at changing the recycling, energy use and transportation habits of fellow students, faculty and staff.

The KU Energy Council and Center for Sustainability asked students in Journalism 676 Strategic Campaigns to develop marketing plans that engaged the campus community in creating a culture of conservation. The students’ recommendations for marketing, advertising and public relations will provide a foundation to “green” KU.

“I’m astonished,” said Jeremy Viscomi, project coordinator for the KU Energy Council. “This is the level of work that I’d expect to see from professional agencies.”

Every semester, students in the Strategic Campaigns class develop research-based recommendations to solve communications problems for actual clients. Bob Basow, associate professor of journalism, said the course is nearly 50 years old and that he himself took it in 1966. For the capstone course in the school’s strategic communication track, Basow and other journalism faculty members have coached students to create campaigns for area corporations, public service organizations, research institutions and government agencies.

Throughout the fall 2009 semester, senior-level students in Basow’s class conducted dozens of interviews and focus groups with students, faculty and staff across the university. Sponsored by contributions from local utility companies Westar Energy and Kansas City Power and Light, students also led fact-finding field trips to universities with similar environmental aspirations, including the University of Colorado-Boulder, University of North Carolina-Chapel Hill and Kansas State University.

The class divided into six teams and used research to develop creative, real-world marketing campaigns. After more than 7,000 hours of work outside the classroom, the KU Energy Council and Center for Sustainability will use the results to benefit the entire Lawrence campus.

“The project allowed us to take advantage of the tremendous talents and creativity of students to advance work that will benefit future students at KU,” said Jeff Severin, director of the Center for Sustainability.

The Center for Sustainability promotes and facilitates research and other learning opportunities that address environmental improvement, economic prosperity and social responsibility. The center helps develop interdisciplinary research teams, supports student research projects, sponsors service learning courses, coordinates a campuswide network of sustainability ambassadors and promotes sustainable practices at KU.

Established in 2007, the KU Energy Council comprises key KU researchers, each working in a specific area of energy. The council has more than 1,000 publications and patents. The council’s core areas of expertise include transportation energy; biofuels and biomass conversion; recovery of fossil fuels; materials; environmental treatment conservation; and sustainability education and outreach.

Students involved in the project are listed below by hometown, major, parents’ names and previous schools attended.

ALLEN COUNTY
From Iola 66749
Nathan A. Gill, senior in strategic communication; son of Robert and Rebecca Gill; Iola Senior High School; bachelor’s degree in journalism (news and information) from KU, 2008.

DOUGLAS COUNTY
From Lawrence 66049
Laura Elizabeth Frizell, senior in French and strategic communication; daughter of Edward and Allison Frizell; Bishop Seabury Academy.

FORD COUNTY
From Dodge City 67801
Marcelino Matthew Sumaya,senior in strategic communication; son of Frank and Virginia Sumaya; Dodge City Senior High School.

JOHNSON COUNTY
From Leawood 66206
Mary Caroline Goehausen, senior in strategic communication; daughter of John and Carrie Goehausen; Shawnee Mission East High School.

From Leawood 66209
Katherine Elise Raupp, senior in strategic communication; daughter of Thomas and Karla Raupp; Blue Valley North High School.

From Leawood 66224
Rachel Elizabeth Nelson, senior in communication studies and strategic communication; daughter of Robert and Nancy Nelson; Blue Valley West High School.

Lindsey Rae Schaefer, senior strategic communication; daughter of John and Joan Schaefer; Blue Valley West High School, Stilwell.

From Lenexa 66216 and Kansas City, Mo.
Brock Douglas Horner. SEE MISSOURI

From Olathe 66061
Alicia L. Ellingson, senior in strategic communication; Milford (Neb.) High School.

From Olathe 66062
Megan Elizabeth Edwards, senior in strategic communication; daughter of Kelly Edwards and Cheri Edwards; Olathe South High School.

Mandi Jo Jacobs, senior in strategic communication; daughter of Wendie Keesling; Olathe East High School.

From Overland Park 66207
Julianne Elise Kueffer, senior in strategic communication and design; daughter of Barbara Kueffer; Shawnee Mission East High School.

From Overland Park 66209
Carly Belmont Rosenstock, senior in strategic communication; daughter of Nini and Charles Rosenstock; Blue Valley North High School.

From Overland Park 66210
Anne Elizabeth Norburg, senior in Spanish and strategic communication; daughter of Daniel and Mary Beth Norburg; Blue Valley North High School.

From Overland Park 66214
Grace Mary Goodman, senior in strategic communication; daughter of Steven and Debra Goodman; Shawnee Mission South High School.

From Overland Park 66221
Bethany G. Nesbitt, senior in strategic communication; daughter of Keith and Kathy Nesbitt; Blue Valley West High School.

From Overland Park 66223
Blake M. Epstein, senior in strategic communication; son of Mitchell Epstein; Blue Valley Northwest High School.

From Shawnee 66216
Thomas Henry Cox, master’s degree student in journalism; son of Henry Cox and Stephanie Spring; Shawnee Mission Northwest High School; bachelor’s degrees in political science and history from KU, 2008.

Rachel S. Ryan, senior in strategic communication; daughter of Thomas and Nancy Ryan; Shawnee Mission Northwest High School.

LEAVENWORTH COUNTY
From Leavenworth 66048
Garrett M. Kelly, senior in strategic communication and theatre; son of Michael E. and Keyta D. Kelly; Tonganoxie High School.

From Tonganoxie 66086
Janelle Leeann McCoy, master’s degree student in journalism.

SEDGWICK COUNTY
From Wichita 67205
Brooke Alyson Gambrel, senior in Spanish and strategic communication; daughter of Stephen and Kimberly Gambrel; Maize High School.

From Wichita 67208
Meredith Camille Watts, senior in strategic communication; daughter of Margaret Watts; Wichita High School East.

SHAWNEE COUNTY
From Topeka 66618
Nicole S. Thiessen, senior in communication studies and strategic communication; daughter of Lyle and Paula Thiessen; Seaman High School.

WYANDOTTE COUNTY
From Bonner Springs 66012
Lisa D. Zarate, senior in strategic communication; daughter of George and Nola Zarate; Bonner Springs High School.

From Kansas City 66104
Camille L. Clark, senior in Spanish and strategic communication; daughter of Charles and Peggy Clark; Sumner Academy of Arts and Science.

CALIFORNIA
From San Diego 92127
Meghan Leigh Proehl, senior in strategic communication; daughter of Gerald and Pamela Proehl; Rancho Bernardo High School.

COLORADO
From Littleton 80123
Kelsey W. Hooker, senior in strategic communication; daughter of David and Merrilee Hooker; Heritage High School.

MINNESOTA
From Eden Prairie 55347
Matthew David Stude, senior in strategic communication; son of David and Mary Stude; Eden Prairie High School.

From Edina 55439
Meghan Marie Bruggeman, senior in French and strategic communication; daughter of Dawn Bruggeman; Edina High School.

From White Bear Lake 55110
Jenny Marie Brockel, senior in strategic communication; daughter of Dave and Michelle Brockel; Hill-Murray School, Maplewood, Minn.

MISSOURI
From Kansas City 64151 and Lenexa, Kan.
Brock Douglas Horner, senior in strategic communication; son of Brock Horner of Kansas City, Mo., and Elizabeth Cahill of Lenexa; Shawnee Mission Northwest High School.

From Kirkwood 63122
Rebecca Leigh Nyman, senior in strategic communication; daughter of Ned and Kim Nyman; Kirkwood High School.

From Parkville 64152
Michael Keith Von Behren, senior in strategic communication; son of Daryl and Tracy Von Behren; Park Hill South High School, Riverside, Mo.

SOUTH DAKOTA
From Sioux Falls 57106
Fletcher Croston Farley, senior in strategic communication; son of Gene and Kelly Farley; Roosevelt High School.

TEXAS
From Plano 75093
Alexandra K. Ryan, senior in strategic communication; daughter of John and Patti Ryan; Plano West Sr. High School.

CHINA
From Hangzhou, Zhejiang
Hao Zhou, master’s degree student in journalism; master’s and bachelor’s degrees from Wuhan University in China.


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