KU News Release
March 14, 2011
Contact: Mike Krings, University Relations, 785-864-8860
National report ranks KU No. 8 in universities using social media
LAWRENCE — The University of Kansas is among the top 10 most effective universities in the nation at using social media, according to a new report by Web Strategy Research, an independent research firm in Washington, D.C.
KU ranked No. 8 overall among more than 270 colleges and universities examined in University Social Media Report 2011. The report, the first edition of its kind, studies how effectively higher learning institutions use social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Flickr, iTunes U, Foursquare and Myspace.
Among colleges with enrollment of 20,000 to 30,000 students, KU landed in the top five. With nearly 135,000 Facebook fans, KU received a top 15 ranking in the use of the platform. The fan page for all things Jayhawk is consistently near the top for most fans among Big 12 universities.
“Facebook has been one of our most successful ways to reach out to Jayhawks all over the world, but it’s far from the only one,” said Corey Stone, associate director of digital media services at KU’s University Relations. “Our teams at University Relations have also done an outstanding job telling the KU story through Twitter, YouTube, Flickr and, most recently, Foursquare. We appreciate this recognition and will continue to use social media to create stronger bonds with past, present and future Jayhawks.”
The report also listed KU in the top 20 for total views of videos uploaded to YouTube and top 35 for Twitter use. The university didn’t receive a rating for Foursquare use, as it was compiled before KU’s launch of its robust presence on the site.
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